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2009-2010 Webinar Series Registration

Introduction

DecisionPro, Inc., the developer of Marketing Engineering software, is conducting a series of free monthly webinars on teaching marketing analytics with Marketing Engineering for Excel software. The 2009-2010 webinar series topics and schedule are below. Many of the topics will be covered over two sessions. The first session introduces the theory behind the models and some suggested teaching practices. Session two of the webinar introduces the Marketing Engineering for Excel software models and its use in class.

All webinars are tentatively scheduled to last for 45 minutes.

Archived recordings of our past webinars can be viewed here.

Reservation Form

Name:
Title:
University:
Courses Taught:
Email*:
Marketing Engineering Experience:
 I have not used Marketing Engineering
I have previously used Marketing Engineering
I am a current user of Marketing Engineering
*Required - You will be notified via email approximately two days before the webinar with access information.
I wish to register for:
Select
 Event Time Date
Introduction/Overview (First Time Instructors) 11:00am EDT August 26, 2009
Portfolio Analysis with GE/McKinsey Matrix
 11:00am EDT September 16, 2009
Segmentation - Part 1 - Theory 11:00am EDT October 7, 2009
Segmentation - Part 2 - Software Implementation 11:00am EDT October 14, 2009
Positioning - Part 1 - Theory 11:00am EST November 11, 2009
Positioning - Part 2 - Software Implementation 11:00am EST November 18, 2009
  Introduction/Overview (First Time Instructors) 11:00am EST December 9, 2009
Advanced Tips and Techniques - Part 1 11:00am EST January 27, 2010
Advanced Tips and Techniques - Part 2 11:00am EST February 3, 2010
Bass Forecasting 12:00pm EST February 17, 2010
Customer Choice - Part 1 - Theory 1:00pm EDT March 17, 2010*
Customer Choice - Part 2 - Software Implementation 1:00pm EDT March 24, 2010*
New Instructor Webinar 11:00am EDT March 31, 2010
Conjoint Analysis - Part 1 - Theory 12:00pm EDT April 14, 2010
Conjoint Analysis - Part 2 - Software Implementation 12:00pm EDT April 21, 2010
Resource Allocation - Part 1 - Theory 11:00am EDT April 28, 2010*
Resource Allocation - Part 2 - Software Implementation 11:00am EDT May 5, 2010*
Customer Lifetime Value - Part 1 - Theory 11:00am EDT May 12, 2010
Customer Lifetime Value - Part 2 - Software Implementation 11:00am EDT May 19, 2010
 
* Schedule change from original publication

 
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