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Principles of Marketing Engineering

Authors: Gary L. Lilien, Arvind Rangaswamy, and Arnaud De Bruyn
Publisher: Trafford Publishing (© 2007)
ISBN: 1-4251-1314-1

from DecisionPro.biz

Marketing Engineering: Computer-Assisted Marketing Analysis and Planning, Revised Second Edition

Authors: Gary L. Lilien and Arvind Rangaswamy
Publisher: Trafford Publishing (© 2004)
ISBN: 1-4120-2252-5