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Products
Textbooks
Principles of Marketing Engineering (ISBN 1-4251-1314-1) by Gary L. Lilien, Arvind Rangaswamy, and Arnaud De Bruyn.
Marketing Engineering Revised 2nd Edition
(ISBN 1-4120-2252-5) by Gary L. Lilien and Arvind Rangaswamy.
Software Packages
Marketing Engineering for Excel (Released 2007) by DecisionPro, Inc.
Marketing Engineering Classic v2.4 (Released 2004) by DecisionPro, Inc.
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