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Students
Introduction
Welcome to Marketing Engineering. Marketing Engineering
was born in the academic world as a way to train a new
generation of marketing managers. Our goal is to train
marketing engineers to translate concepts and information
into context-specific decisions and actions using analytical,
quantitative, and computer modeling techniques. The
educational version of Marketing Engineering is designed
to demonstrate the concepts of several analytical marketing
techniques using customized software. We hope that you
will take our ideas and practices with you beyond the
classroom and into the workplace to make marketing more
of a science and less of an art.
Products
We offer the following educational products for students:
- Textbooks
[more...]
- Principles of Marketing Engineering (ISBN 1-4251-1314-1) by Gary L. Lilien, Arvind Rangaswamy, and Arnaud De Bruyn
- Marketing Engineering Revised 2nd Edition
(ISBN 1-4120-2252-5) by Gary L. Lilien and Arvind
Rangaswamy
- Software
[more...]
- Marketing Engineering for Excel (Download)
Includes eight popular Marketing Engineering models as an Excel Add-in. Software can be downloaded and either a six or twelve month academic license may be purchased online from our website (requires instructor supplied password to download academic version).
- Marketing Engineering Classic v2.4 (Download)
This software is no longer available for purchase. Support for this software was discontinued in May 2008 .
- Software
Tutorials
[more...]
- Marketing Engineering for Excel Tutorials
Software tutorials are available under the MEXL menu in Excel or may be downloaded from the website.
- Marketing Engineering Classic v2.4 Tutorials
Software tutorials are
included with the Marketing Engineering Classic v2.4 software under the "Help"
menu or may be downloaded
from the website.
- Business Cases
- Marketing Engineering for Excel
A series of business cases is included with the Marketing Engineering for Excel software package. By default, cases are located in the "My Documents/My Marketing Engineering/" directory.
- Marketing Engineering Classic v2.4
DecisionPro (the makers of Marketing Engineering)
has several business cases available to demonstrate
the concept of the Marketing Engineering.
The business cases include data
sets in electronic format. Your professor will
provide you printed copies of the cases or a link
from which you can purchase and download digital versions.
Support
To assist you in using our software in the context
of your studies, our technical support staff does its
best to answer all your questions in a timely manner.
In order to facilitate the support process, please keep
the following policies in mind when contacting us:
- Use the website
ticket system - Regular email can be
lost, or blocked by spam filters.
- Be precise when reporting a problem
- send as many details as you can (i.e., what application
you were using, what data set, etc.).
- Keep it technical - Our staff can
answer questions related to the operation of the software.
We cannot answer questions related to the analysis,
or the understanding of the software output.
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