Marketing Engineering Software
Marketing Engineering for Excel
Includes eight Marketing Engineering software models (Bass Forecasting, Conjoint, Customer Choice, Customer Lifetime Value, GE Portfolio Matrix, Positioning, Resource Allocation, and Segmentation/Targeting) as an Excel Add-In. [more...]
Marketing Engineering Classic v2.4 Software Suite
This software is no longer available for purchase or download. Support for this software was discontinued in May 2008. [more...]
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