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Marketing Engineering for Excel Tutorials

Quick Details

Tutorials are available for each software model. The tutorials are in PDF format and provide step-by-step descriptions of software execution. The tutorials do not provide instruction for interpreting the results provided by the software. The tutorials may also be accessed from each model name under the ME►XL menu item in Excel. Extensive help files are also available under the ME►XL menu item.


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Downloads

Tutorials
MEXL Getting Started Tutorial v1.0.8.pdf
Bass Forecasting Model Tutorial
Conjoint Tutorial.pdf
Customer Choice (Logit) Tutorial.pdf
Customer Lifetime Value Tutorial.pdf
GE Portfolio Matrix Tutorial.pdf
Positioning Tutorial.pdf
Resource Allocation Tutorial
Segmentation/Targeting Tutorial.pdf

 

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