Professional Users

Introduction

DecisionPro, developers of Marketing Engineering software, is dedicated to furthering the use of marketing analytics in corporations throughout the world.

Books

We currently have two books available (Principles of Marketing Engineering and Marketing Engineering Revised 2nd Edition) to learn more about the Marketing Engineeing concepts. These books introduce you to the various decision-making models as well as the analytics behind these models. Visit DecisionPro.biz for more information.

Software

While our tools have been developed and proven in the academic arenas in top universities and business schools, many of these same tools are used successfully in a commercial environment.

DecisionPro has recently released the commercial version of Marketing Engineering for Excel. This application has been developed as an Excel Add-in so you have the comfort of working in a familiar environment while still providing powerful analytic capabilities. More information and a trial version of Marketing Engineering for Excel may be found at the DecisionPro.biz software page.

Services

Our principals (Dr. Gary Lilien and Dr. Arvind Rangaswamy) are leaders in defining the role of analytics in marketing decision making. Over the past 40 years, our principals have assisted many Fortune 500 firms in understanding, framing and resolving problems across common areas, including:

• Resource allocation
• Segmentation & targeting
• Product repositioning
• Incentivising sales people using customer satisfaction data
• Promotional effectiveness
• Market entry strategy
• Retail expansion planning

DecisionPro and its partners can now offer a full complement of marketing support services from survey design and implementation to data analysis and recommendations. Our specialties include:

• Market Segmentation
  • Cluster analysis
  • Choice-based segmentation
• Customer and Segment Targeting
  • Portfolio planning tools
  • Multinomial logit analysis
• New product design & forecasting
  • Conjoint analysis
  • Positioning analysis
  • Pre-test market models
  • Bass diffusion Model
• Marketing budgeting and allocation
  • ReAllocator
  • GE/McKinsey Portfolio
    

To learn how DecisionPro can bring analytics to your marketing problem, please contact us at 814.234.2446 or email our sales team.