Marketing Resource Allocation, a Marketing Engineering Application

Information regarding the on-line version of the Marketing Resource Allocation tool

 

Thank you for your interest in trying out the online version of our Resource Allocator model. Before you run the model, please ensure the following:

1. Preferably run it under Microsoft Explorer 5.xx or higher. It should also work under Netscape 6.0 or higher, but we have not fully tested it under that configuration.

2. Have Sun-Java Plug-in installed on your computer. Requires Java version 1.4.1 or higher. Read instructions | Download Plug-in

3. Enable Active Scripting on your Internet Explorer browser.

  • Go to Tools | Internet Options... from the main menu.
  • Click on the Security tab.
  • Select Custom and click on the Settings button.
  • To enable scripting: make sure Enable is selected under Active scripting.

4. Set your browser to accept cookies. This may require you to allow MarketingIQ.com to be considered a trusted site. Here are the instructions for setting your Internet Explorer browser:

  • Go to Tools | Internet Options... from the main menu.
  • Click on the Security tab.
  • Click on the Trusted Sites icon.
  • On the Security level for this zone slider on the lower left, slide it down to the bottom where it should read Low.
  • Click the Sites... button.
  • If Require server verification (https:) for all sites in this zone is checked, un-check it.
  • Insert *marketingIQ.com and click the Add button.
  • Click the OK button on the Trusted Sites dialog box.
  • Click the OK button on the Internet Options dialog box.

5. If you still have problems running the software, you may have to set your firewall system to accept cookies from our site (e.g., switch off the privacy service option).

Please contact us at support@decisionpro.biz if you need technical assistance.

Here is the link to execute the software:

ReAllocator Software at MarketingIQ.com

Next click on the Syntex Product Model.

Additional details about the ReAllocator software, demos, etc. are available at the MarketingIQ site to help you run your own data if you wish. Note that although there are several other software modules available at the site, you will not be able access them without an authorized userID and password.