Marketing Engineering News

Happy New Year to our Marketing Engineering colleagues – we wish you a prosperous 2010. Included in this newsletter are some items that will assist in your course planning for 2010.

This issue contains:

ME>XL Release 1.6 Now Available:
- Release 1.6 is now available for instructor download on the instructor portion of our website (www.marketingengineering.com). Student download will be made available on February 15, 2010. If you want your students to have access earlier, please drop us a note at support@mktgeng.com.
Marketing Engineering for Excel Newcomers:
- We are pleased that the word is spreading about the use of Marketing Engineering. We extend a warm welcome our new users.
Instructor Forum: Thinking Outside the Box:
- Use Google Documents to develop and deploy surveys for generating data for Marketing Engineering applications.
- Enhance the student experience with additional data (Ford Hybrid Car case).
Marketing Engineering Pricing/Options Changes for 2010:
- To simplify our software ordering options, we're introducing some changes in 2010.
Instructor Webinar Series:
- Our instructor webinar series offers relevant teaching background and techniques for all our models. We invite you to explore our upcoming offerings (shown below). If you’ve missed any, all our webinars are available for online viewing at www.marketingengineering.com/webinars.

To connect with us, please .

Please pass this newsletter on to your colleagues who can subscribe by .

All the best,
Gary Lilien, Penn State University
Arvind Rangaswamy, Penn State University

Arnaud De Bruyn, ESSEC Business School

ME>XL Release 1.6 Now Available

We are pleased to announce that Marketing Engineering for Excel Release 1.6 is now available for instructor preview. We will make this release available to students on February 15. We encourage instructors to take this opportunity to review the license status of their software to avoid any interruptions as you prepare and deliver classes during the upcoming term.

Release 1.6 contains no new functionality but corrects a few reported bugs and simplifies our license verification process to prevent the license validation from interrupting the user experience.

Marketing Engineering for Excel Newcomers

We are pleased Marketing Engineering and Marketing Engineering for Excel is being adopted by new faculty and students and are working hard to ensure our offering brings enhanced value to the teaching/learning process.

We are pleased to welcome these new users to the ME>XL family:

China University of Mining and Technology	St. John Fisher College
Dalian University of Technology	University Autonoma de Madrid
Erasmus University	University of Guelph
Higher School of Economics	University of Missouri
Ithaca College	University of Muenster
McGill University	University of Seville
Politecnico di Milano	University of Southern Maine
Sacred Heart University	University of the Witwatersrand
Shanghai Ocean University	Washington State University

Instructor Forum: Thinking Outside the Box

During our November webinar on Positioning, Arnaud De Bruyn demonstrated the ease of using a Google Documents Survey to collect data and quickly transform it for use with Marketing Engineering. Google Surveys can be easily developed by your students and can facilitate group projects, real time learning, and more interactive class sessions. If you the missed the webinar, take a few minutes to review Arnaud’s steps (link below) and consider how this might enhance your students’ learning experience.

Arnaud's November webinar: http://mktgeng.com/instructor/downloads/webinars.cfm#instructorwebinar2009

Our newest case (Ford Hybrid Car) offers students an opportunity to gain marketing analytic experience with a very current case. The data contained within the case is from 2006, but you can challenge your students to expand their learning by augmenting the case data by adding more current sales data from sites such as http://www.hybridcar.com/. Adding such data allows your students to learn the relative ease of incorporating available data in an existing model to gain additional insight.

Marketing Engineering License Options changes for 2010

Effective January 1, 2010 we introduced new licensing options and pricing for our Marketing Engineering software.

Our previous licensing options remain available with some minor pricing changes and the addition of a 24 month license for individual student purchase.

To reduce costs for Universities that install the software in a campus computer lab only (no student install), we have introduced a University Lab Software Only license. This license provides software only for the number of computers which the software is required (as compared to the number of students in class). No cases are provided with this option. Cases must be licensed separately on a per student basis.

All academic Marketing Engineering for Excel University software is licensed for a specific time period. The start of the University license time period is based on the first software activation (ie, if the first software activation on a one year license is January 1, all software associated with that license will expired December 31 regardless of when the remaining licenses are activated).

For complete information regarding 2010 pricing, please visit www.marketingengineering.com/instructor/store/mexlsoftwaremultiuser.cfm or contact us at sales@marketingengineering.com.

Instructor Webinar Series

Stay in touch with current teaching thoughts by tuning in to our monthly webinars. Our new format allows you to join either or both (theory and implementation) sessions. Upcoming sessions are shown below.

You may enroll in all your selected webinars by visiting www.marketingengineering.com/webinars. You will receive a reminder several weeks prior to each session.

Event	Date	Time (EST)
Advanced Tips and Techniques - Part 1	January 27, 2010	11:00AM
Advanced Tips and Techniques - Part 2	February 3, 2010	11:00AM
Bass Forecasting	February 17, 2010	12:00PM
Customer Choice - Part 1 - Theory	March 17, 2010*	1:00PM
Customer Choice - Part 2 - Software Implementation	March 24, 2010*	1:00PM
New Instructor Webinar	March 31, 2010	TBD
Conjoint Analysis - Part 1 - Theory	April 14, 2010	TBD
Conjoint Analysis - Part 2 - Software Implementation	April 21, 2010	TBD
Resource Allocation - Part 1 - Theory	April 28, 2010*	11:00AM
Resource Allocation - Part 2 - Software Implementation	May 5, 2010*	11:00AM
Customer Lifetime Value - Part 1 - Theory	May 12, 2010	TBD
Customer Lifetime Value - Part 2 - Software Implementation	May 19, 2010	TBD