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Software
Introduction
The Marketing Engineering for Excel educational software package
is designed to demonstrate the analytical marketing
principles which are discussed in the Marketing Engineering
textbooks. The applications are designed to run in a
Windows environment using Microsoft Excel.
Software Requirements
| Operating System: |
- Windows 2000, XP Home, XP Professional (software
is not available for MacOS)
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| Additional Software Requirements: |
- Microsoft Office 2000, 2002, or 2003
- Microsoft Excel Solver Add-In
- Microsoft Excel Data Analysis ToolPak
- Adobe
Reader 6.0 or higher (for access to the
tutorials)
- WinZip
(or other unzipping software)
- Internet Access (required to activate software)
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Computer Lab Environment
Marketing Engineering software can be installed in
a university computer lab with the purchase
of a multi-user university license. A multi-user license will enable one
License ID and password combination to activate multiple
copies of the software. We recommend installing the
software on one machine and activating it before cloning
it to other machines. This prevents the need to activate
the software on each machine.
License Agreement
Site licenses are one year rental agreements for the
Marketing Engineering software. Site licenses are based
on the number of concurrent users. You may install Marketing
Engineering software on all of the PCs in your lab but
you are limited to the number of concurrent users stated
in your license agreement.
Software Support
To assist you in installing our software, our technical
support staff does its best to answer all your questions
in a timely manner. In order to facilitate the support
process, please keep the following policies in mind
when contacting us:
- Use the website
ticket system - Regular email can be
lost, or blocked by spam filters.
- Be precise when reporting a problem
- send as many details as you can (ie, what environment,
application, etc.).
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