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Marketing Engineering Software Tutorials

Quick Details

Tutorials are available for each software application. The tutorials are in PDF format and provide step-by-step descriptions of software execution. The tutorials do not provide instruction for interpreting the results provided by the software. The tutorials may also be accessed from within the software application under the Help menu.


Note: We recommend that you use Microsoft Internet Explorer 4.0 or higher to access the tutorials.


Requires: Free Adobe Acrobat Reader for viewing

 

Downloads

Tutorial

S000 - All Tutorials (.pdf, 6.7MB)

S001 - GE Portfolio Planning Tutorial.pdf

S002 - Cluster Analysis Tutorial.pdf

S003 - Choice-Based Segmentation Tutorial.pdf

S004 - Positioning Analysis Tutorial.pdf

S005 - Multinomial Logit Analysis Tutorial.pdf

S006 - Conjoint Analysis Tutorial.pdf

S007 - Bass Model Tutorial.pdf

S008 - Assessor Pretest Market Model Tutorial.pdf

S009 - Advertising Budgeting ADBUDG Tutorial.pdf

S010 - Adcad Ad Copy Design Tutorial.pdf

S011 - Generalized Callplan Model Tutorial.pdf

S012 - Reallocator Tutorial.pdf

S013 - Value-in-Use Pricing Tutorial.pdf

S014 - Competitive Bidding Tutorial.pdf

S015 - Revenue Management Tutorial.pdf

S016 - Promotional Spending Analysis Tutorial.pdf

S117 - Analytic Hierarchy Process Tutorial.pdf

S118 - Conglomerate Promotional Analysis Tutorial.pdf

S119 - Competitive Advertising Tutorial.pdf

S120 - Communication Planning Tutorial.pdf

S121 - Decision Tree Analysis Tutorial.pdf

S122 - Geodemographic Site Planning Tutorial.pdf

S123 - Learning Curve Pricing Tutorial.pdf

S124 - Neural Network Forecasting Tutorial.pdf

S125 - Profit Impact of Marketing Strategy Tutorial.pdf

S126 - Visual Response Modeling Tutorial.pdf

 

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