Marketing Engineering Software

Introduction

The Marketing Engineering software package demonstrates the analytical marketing principles which are discussed in the Marketing Engineering books. Our software package provides tools to help address most of the common marketing problems: Segmentation, Targeting and Positioning (STP); New Product Decisions; Sales Forecasting; Advertising and Communication Decisions; Salesforce and Channel Decisions; Pricing; and Sales Promotion Decisions.

Marketing Engineering for Excel

Marketing Engineering for Excel provides improved analytic capabilities and new models…all wrapped in an exciting new user interface as a Microsoft Excel add-in. With this software product, users will be able to use the power of world-class analytics from within Excel, an interface with which they are already comfortable. This software package focuses on the most widely used Marketing Engineering models and is an ideal companion for the Principles of Marketing Engineering book. [more...]

Marketing Engineering Classic v2.4

Marketing Engineering Classic v2.4 is our software suite released in 2004. The Marketing Engineering Classic v2.4 software package has been discontinued and support for this package is no longer available. Please review our newest software package, Marketing Engineering for Excel.