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Marketing Engineering for Excel Software
Introduction
The Marketing Engineering for Excel software package demonstrates
the analytical marketing principles which are discussed
in the Principles of Marketing Engineering
book (released in 2007) as well as the most popular models discussed in the Marketing Engineering Revised 2nd Edition book (released in 2004). Our software package provides tools to help
address most of the common marketing problems: Segmentation,
Targeting and Positioning (STP); New Product Decisions;
Sales Forecasting; Advertising and Communication Decisions;
Salesforce and Channel Decisions; Pricing; and Sales
Promotion Decisions. Please view the list below to see
our full offering.
The commercial and academic versions of Marketing Engineering for Excel software are currently available. Please visit the "More Information" links to the left for details on how to obtain the software.
Software Requirements
| Operating Systems: |
- Windows 2000, XP, or Vista (software
is not available for MacOS)
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| Additional Software Requirements: |
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Software List
The Marketing Engineering for Excel software package contains the
following individual software applications.
- Bass Forecasting Model
- Conjoint
- Customer Choice (Logit)
- Customer Lifetime Value
- GE Portfolio Matrix
- Positioning
- Resource Allocation
- Segmentation/Targeting
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