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Overview

Registered instructors may request an examination copy of either the Principles of Marketing Engineering textbook or the Marketing Engineering Revised 2nd Edition textbook for review to determine if it suitable for your class.

University bookstores or individuals may purchase the textbooks through our Decision Pro website.

Principles of Marketing Engineering

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Marketing Engineering Revised 2nd Edition

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Other Recommended Books

Marketing Models

Marketing Models
by Gary L. Lilien, Philip Kotler, and K. Sridhar Moorthy

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