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Marketing Engineering Software
Introduction
The Marketing Engineering software packages demonstrate
the analytical marketing principles which are discussed
in the Marketing Engineering textbooks. Our software
packages provide tools to help address most of the common
marketing problems: Segmentation, Targeting and Positioning
(STP), New Product Decisions, Sales Forecasting, Advertising
and Communication Decisions, Salesforce and Channel
Decisions, Pricing, and Sales Promotion Decisions.
Marketing Engineering for Excel
Our newest release of software has been completely redesigned as an Excel Add-In. The new interface simplifies the process of opening/entering data and all output is generated in Excel so it is easy to include in other applications. This software package includes eight of the most popular models with additional models expected to be added. [more...]
Marketing Engineering Classic v2.4
The Marketing Engineering Classic v2.4 software package has been discontinued and support for this package is no longer available. Please review our newest software package, Marketing Engineering for Excel. We are dedicated to your success as an instructor. If you have a particular need for one of our older models/cases, please . Such software may be provided as on an "as is" basis for instructor use only with no support. Note: some of our models were third party licenses for which we no longer have distribution rights. [more...]
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