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Marketing Engineering Classic v2.4

Introduction

The Marketing Engineering Classic v2.4 software package has been discontinued and support for this package is no longer available. We suggest reviewing our newest software product, Marketing Engineering for Excel. As an instructor, if you would still like to download this software to view models which we no longer have available, please contact us. This software should not be distributed to students.

Instructors who used Marketing Engineering Classic v2.4 software with the Marketing Engineering Revised 2nd Edition text should review our transition guide for using Marketing Engineering for Excel software with the 2nd Edition text.