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Products
Marketing Engineering
Books
Principles of Marketing Engineering (ISBN: 1-4251-1314-1) (©2007)
This book offers an accessible overview of the most widely used Marketing Engineering concepts and tools.
Intended Audience: Undergraduate or Graduate level business school students with minimal background or technical training. [more...]
Marketing Engineering Revised 2nd Edition (ISBN 1-4120-2252-5) (©2004)
This textbook provides a complete treatment of both the concepts and the models involved in marketing engineering.
Intended Audience: Graduate-level business school students with technical background or training. [more...]
Marketing
Engineering Software
Marketing Engineering for Excel (released 2007)
This software includes eight of the most popular Marketing Engineering models as an Excel Add-In. [more...]
Marketing Engineering Classic v2.4 Software Suite (released 2005)
This software is no longer available for purchase or support. This software is being replaced by the Marketing Engineering for Excel software package. [more...]
Business Cases
Marketing Engineering for Excel Standard Business Cases
These set of standard business cases/exercises are included with the Marketing Engineering for Excel academic software download. [more...]
Marketing Engineering Classic v2.4 Business Cases
These business cases are included in the Marketing Engineering Revised 2nd Edition book. Support and distribution of Marketing Engineering Classic v2.4 software has been discontinued. [more...]
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