|
Business Cases
Overview
DecisionPro (the developers of Marketing Engineering)
has developed several business cases and exercises to
demonstrate the real-life implications of Marketing
Engineering. In addition to DecisionPro business cases,
several Harvard Business School cases can also be used
with Marketing Engineering software. The business cases
are designed to demonstrate to students the value of
analytical marketing in a business situation. The business
cases include data in electronic format for use with our software.
Marketing Engineering for Excel Business Cases
The Marketing Engineering for Excel software install contains several business cases designed specifically for use with this software package. Several previously published business cases (and data sets) have been updated to work with the new software and new cases will be introduced as well. These cases are conveniently bundled with the software download. [more...]
Marketing Engineering Classic v2.4 Business Cases
The business cases included in the Marketing Engineering Revised 2nd Edition were originally designed to work with Marketing Engineering Classic v2.4 software. This software is no longer supported or available commercially. We recommend using the Marketing Engineering for Excel software package and associated business cases.
|
