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Textbooks
 Principles of Marketing Engineering (©2007)
(ISBN: 1-4251-1314-1)
This book offers an accessible overview of the most widely used Marketing Engineering concepts and tools and shows how they drive the collection of the right data and information to perform the right analyses to make better marketing plans, better product designs, and better marketing decisions.
We have designed this book primarily for the business school student or marketing manager, who, with minimal background and technical training, must understand and employ the basic tools and models associated with Marketing Engineering.
Intended Audience: Undergraduate or Graduate level business school students with minimal background or technical training. [more...]
 Marketing Engineering: Computer-Assisted
Marketing Analysis and Planning, Revised Second Edition (©2004)
(ISBN: 1-4120-2252-5)
Our Marketing Engineering Revised 2nd Edition text provides a complete treatment of both the concepts and the models involved in marketing engineering. Book includes text and cases (please note that Marketing Engineering Classic v2.4 is no longer bundled with this book as this software is no longer supported), and is designed for the more analytical students and for dedicated courses. This book can be used with our newer software offering, Marketing Engineering for Excel, with some modifications. Please visit this page for more details on using Marketing Engineering for Excel with this book.
Intended Audience: Graduate-level business school students with technical background or training. [more...]
Comparison Chart
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Principles of Marketing Engineering |
Marketing Engineering Revised 2nd Edition |
Topics |
Selection of most critical ME topics - a principles book only
Concepts only |
Broader topic coverage - a more comprehensive and advanced book
Concepts PLUS analytical background |
Marketing Analytics |
Technical Notes (11) on website as PDFs |
Incorporated into text |
Publication Date |
2007 |
2004 |
Pages |
230 |
538 |
Intended Audience |
Undergraduate or graduate level students with less technical backgrounds or experience |
Graduate level students with technical background |
Cases |
PDFs of case text and Excel data sets bundled with software |
A set of cases and exercises are included with the book (please note that we no longer have software available for all exercises included in book). Data sets included with software |
Instructor Support |
Full instructor support on website: teaching notes, Powerpoint slides, case solutions |
Full instructor support on website: teaching notes, Powerpoint slides, case solutions |
Price |
Book: $40.00
SRP |
Book: $70.00 SRP
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Recommended Software |
Marketing Engineering
for Excel |
Marketing Engineering
for Excel |
Availability |
Separate purchase |
Separate purchase |
Software Topics |
Most common/popular topics: 8 softwares, all general (in recommended package) |
Most common/popular topics only: 8 software models, all general (Please note that we no longer have software available for all exercises included in book) |
Software Platform |
Excel Add-in |
Excel Add-in |
Software Support |
Complete for US version of Excel XP, 2003, and 2007 and Windows 2000, XP, and Vista. |
Complete for US version of Excel XP, 2003, and 2007 and Windows 2000, XP, and Vista. |
Professional Version of Softtware |
Available |
Available |
Academic Price |
$40.00 (6 month license)
$50.00 (1 year license)
Multi-user discounts available through university license purchase |
$40.00 (6 month license)
$50.00 (1 year license)
Multi-user discounts available through university license purchase |
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