Instructors

Introduction

Welcome to Marketing Engineering. This section of the Web site is dedicated to helping you as instructors

• Evaluate Marketing Engineering

  LEARN	about Marketing Engineering to determine if is the right choice for your classroom.
  COMPARE	our Marketing Engineering books.
  REVIEW	our Marketing Engineering software.
  REGISTER	as an instructor so that you may access instructor-only material on our website.
  DOWNLOAD	an evaluation copy of Marketing Engineering software and auxiliary materials for personal review (instructor verification is required).
  REQUEST	an evaluation copy of one of our textbooks (instructor verification is required).

• Obtain Marketing Engineering materials for your class

  ORDER	textbooks for your university.
  REQUEST	copyright permission to include Marketing Engineering materials in a course packet.
  DOWNLOAD	business cases and other reference text to include in a course packet (instructor verification is required).
  PURCHASE	an academic multi-user software license for your university to provide Marketing Engineering software to your students.
  OBTAIN	the password to provide students access to the Educational version of Marketing Engineering for Excel.

• Obtain resources for teaching Marketing Engineering

  DOWNLOAD	Powerpoint slides, teaching notes, and case solutions (instructor verification is required).
  VIEW	archived webinars from Professors Lilien and Rangaswamy.
  VIEW	key extracts from six Edelman prize videos to see the application of management science methods to business problems.