Technical Notes for Principles of Marketing Engineering Book
Quick Details
The Technical Notes are designed as additional reference material for the Principles of Marketing Engineering book. The Principles book has removed most of the equations (i.e., the "how to") of Marketing Engineering in favor of conveying the importance and value of the Marketing Engineering concepts (i.e., the "why"). These Notes provide that background material for those interested readers.
Technical Notes Downloads
Technical Notes are available for the following concepts. The second column lists the chapter(s) of Principles of Marketing Engineering that the Note supplements. The Notes are available in PDF format. You will need the free Acrobat Reader to access the notes.
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