Marketing Engineering Software
Includes eight Marketing Engineering software models (Bass Forecasting, Conjoint, Customer Choice, Customer Lifetime Value, GE Portfolio Matrix, Positioning, Resource Allocation, and Segmentation/Targeting) as an Excel Add-In. [more...]
The Marketing Engineering Classic v2.4 software package has been discontinued and support for this package is no longer available. We suggest reviewing our newest software product, Marketing Engineering for Excel. As an instructor, if you would still like to download this software to view models which we no longer have available, please
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