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Business Cases for Marketing Engineering for Excel
Quick Details
A series of business cases has been developed to demonstrate the Marketing Engineering concepts. This page contains the cases and data sets (if applicable) which are included with the default academic installation of the Marketing Engineering for Excel software application. The table is organized by Principles of Marketing Engineering book chapters and the cases that are relevant to that particular chapter.
Additional cases are available in our business case library.
Case solutions are also available in the instructor materials section of the website.
Teaching Materials
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ME>XL Included Cases 