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Downloads
Marketing
Engineering for Excel Software
Includes eight Marketing Engineering software applications (as an Excel Add-In), tutorials, business cases, and
datasets. Instructor verification required to activate software. Click
here to register as an instructor. [more
info...] [go to download]
Version: 1.5
Released: August 2009
Marketing
Engineering Classic v2.4 Software Suite
The Marketing Engineering Classic v2.4 software package has been discontinued and support for this package is no longer available. We suggest reviewing our newest software product, Marketing Engineering for Excel. As an instructor, if you would still like to download this software to view models which we no longer have available, please contact us.
Version: 2.4.018
Released: September 2005
Marketing
Engineering Software Tutorials
Tutorials are available for each software application.
The tutorials are in PDF format and provide step-by-step
descriptions of software execution. The tutorials do
not provide instruction for interpreting the results
provided by the software. The tutorials may also be
accessed from within the software application. [go to download]
Marketing Engineering
Business Cases
Several business cases have been developed for use
with the Marketing Engineering software to demonstrate
the principles taught in the textbook. As a registered
instructor, you may download the business cases for
review. Click here for a list of available business
cases as well as more information on each case. [more
info...] [go to download]
Instructor
Materials
Professors Lilien
and Rangaswamy
have developed a series of presentations and lecture
notes to assist in teaching Marketing Engineering. The
presentations and lecture notes correspond to the book
chapters for ease of use. Also available are suggested
solutions for the Marketing Engineering cases and exercises.
[go to download]
Supplemental Videos
Key extracts from six Edelman prize videos are available. Each of these videos was made during the annual competition, sponsored by INFORMS (the Institute for Operations Research and the Management Sciences), for the best worldwide application of management science methods to business problems. The contest involves more than $15,000 in prizes but much more than that value in prestige for the winner. [go to download]
Webinars
Marketing Engineering webinars are web-based presentations conducted by Professors Lilien and Rangaswamy to introduce and reinforce Marketing Engineering concepts. The webinars are designed to introduce new users to the benefits of using analytical marketing as well as assist instructors interested in teaching or already teaching Marketing Engineering. This page contains an archive of previously held webinars. [go to download]
Technical Notes for Principles of Marketing Engineering
The Technical Notes are designed as additional reference material for the Principles of Marketing Engineering book. The Principles book has removed most of the equations (i.e., the "how to") of Marketing Engineering in favor of conveying the importance and value of the Marketing Engineering concepts (i.e., the "why"). These Notes provide that background material for those interested readers.
[go to download]
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