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Downloads - Business Cases
Quick Details
A series of business cases has been developed to demonstrate the Marketing Engineering concepts. This page contains the cases and data sets (if required) designed for the Marketing Engineering for Excel software application. The table is organized by Principles of Marketing Engineering book chapters and the cases that are relevant to that particular chapter.
These cases are all included with the academic download of the Marketing Engineering for Excel software package. If you have downloaded the software, you will find these cases, by default, in the "My Documents -> My Marketing Engineering" folder.
Case solutions are also available in the instructor materials section of the website.
Case Downloads
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