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Professor Arvind Rangaswamy
Biography
Arvind Rangaswamy is the Jonas H. Anchel Professor
of Marketing at Penn State, where he is also co-founder
and Research Director of the eBusiness Research Center.
He received a PhD in marketing from Northwestern University,
an MBA from the Indian Institute of Management, Calcutta,
and a B.Tech from the Indian Institute of Technology,
Madras. Before joining Penn State, he was a faculty
member at the J. L. Kellogg Graduate School of Management,
Northwestern University, and at the Wharton School,
University of Pennsylvania. He is actively engaged in
research to develop concepts, methods, and models to
improve the efficiency and effectiveness of marketing
using information technologies, including such topics
as marketing modeling, online customer behavior, personalization,
and online negotiations.
Prof. Rangaswamy has published numerous articles in
such leading journals as Marketing Science, the Journal
of Marketing Research, Management Science, the Journal
of Marketing, the International Journal of Research
in Marketing, Marketing Letters, Psychometrika, Multivariate
Behavioral Research, and the Journal of Economics and
Statistics. He is an Area Editor for Marketing Science
and serves on the editorial boards of the Journal of
Interactive Marketing, the International Journal of
Intelligent Systems in Accounting, Finance and Management,
the Journal of Service Research, the Journal of Business-to-Business
Marketing, and the Journal of Electronic Commerce. He
has also co-authored a book titled, "The Power
of One: Gaining Business Value from Personalization
Technologies."
Prof. Rangaswamy is a Fellow of the IC2 Institute,
an IBM Faculty Partner, and the Chair of the e-Business
Section of the Institute for Operations Research and
the Management Sciences (INFORMS). He is also the Program
Director for Electronic Markets and Marketing Information
Systems at Penn State's Institute for the Study of Business
Markets.
Prof. Rangaswamy has consulted for a number of companies
including AT&T, AT&T Wireless, Bristol Myers
Squibb, Cigna (Intracorp), IBM Global Services Division,
SAP Americas, Syngenta, TVS (India), Unisys, and Walker
Digital.
Prof. Rangaswamy is an avid and successful trader on
eBay and other auctions, where he blends his research
with his personal interest in rare Indian stamps and
postal history.
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