Installing Marketing Engineering
Running Marketing Engineering
List of topics available
General use
of our software
Installing Marketing Engineering
Running Marketing Engineering
General Help
about our Excel Spreadsheets
Running an Excel Spreadsheet
Features in the Model Menu
Features in the Help Menu
General information
about our Windows based software
Using Marketing Engineering
Creating data set for Cluster, Positioning and MNL
List of software
| Software name | Interface |
| Advertising Budgeting | Excel 97 to 2003, solver |
| Ad Copy Design | Windows |
| Advisor (Communication Planning) | Excel 97 to 2003, solver |
| Analytic Hierarchy Process | Windows |
| Assessor Pretest Market | Excel 97 to 2003, solver |
| Generalized Bass Model | Excel 97 to 2003, solver |
| Choice Based Segmentation | Excel 97 to 2003 |
| Cluster Analysis | Windows |
| Competitive Advertising | Excel 97 to 2003, solver |
| Competitive Bidding | Excel 97 to 2003, solver |
| Conglomerate Promotional Analysis | Excel 97 to 2003, solver |
| Conjoint Analysis | Windows |
| Decision Tree Analysis | Windows |
| Geodemograhic Site Planning | Windows |
| GE Portfolio Planning | Excel 97 to 2003 |
| Learning Curve Pricing | Excel 97 to 2003, solver |
| Multinomial Logit Analysis | Windows |
| Neural Network Forecasting | Windows |
| PIMS: Strategy Model | Excel 97 to 2003, solver |
| Positioning Analysis | Windows |
| Promotional Spending Analysis | Excel 97 to 2003, solver |
| Revenue Management for Hotels | Excel 97 to 2003, solver |
| Sales Call Planning(CallPlan) | Excel 97 to 2003, solver |
| Sales Resource Allocation | Excel 97 to 2003, solver |
| Visual Response Modeling(Modeler) | Excel |
| Value in Use Pricing | Excel 97 to 2003, solver |