Textbooks

Principles of Marketing Engineering

Authors: Gary L. Lilien, Arvind Rangaswamy, and Arnaud De Bruyn
Publisher: Trafford Publishing
Date Published: 2007
ISBN: 1-4251-1314-1
SRP: $40.00

Marketing Engineering: Computer-Assisted Marketing Analysis and Planning, Revised Second Edition

Authors: Gary L. Lilien and Arvind Rangaswamy
Publisher: Trafford Publishing
Date Published: 2004
ISBN: 1-4120-2252-5
SRP: $70.00

Distribution

DecisionPro, Inc.

University bookstores may order any of our textbooks through our DecisionPro.biz corporate website. DecisionPro warehouses a limited quantity of our print on demand books for immediate shipments (compared to the publisher which must print books needed for each order - sometimes resulting in a two to three week delay). We also offers a return policy and trade discounts. Please visit DecisionPro Bookstore website for more information.