ARCHIVES:
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Tips and Techniques for First Time Instructors
July 12, 2010
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Content:
" Presenter
Assoc. Professor Arnaud De Bruyn
Associate Professor of Marketing at ESSEC Business School
Overview
We are pleased that you have adopted "
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Half Day Pre-Marketing Science Workshop: The Marketing Engineering Solution
May 6, 2010
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Content:
" Half Day
Pre-Marketing Science Workshop:
The
Marketing Engineering Solution
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Webinar - Dec 9 - Marketing Engineering for New Instructors
December 4, 2009
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Content:
" Join Professor Arnaud De Bruyn (Associate Professor, Essec Business School and co-author of Principles of Marketing Engineering) as he explores the Marketing Engineering Solution <"
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Webinar - Oct 14 - Teaching Segmentation using ME>XL
September 18, 2009
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Content:
" Segmentation and Targeting with ME>XL
Part 1: Theory, October 7, 2009 at 11:00am EDT
Part 2: Implementation, October 14,"
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Webinar - Oct 7 - Theory of Segmention
September 18, 2009
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Content:
" Segmentation and Targeting with ME>XL
Part 1: Theory, October 7, 2009 at 11:00am EDT
Part 2: Implementation, October 14,"
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Webinar - Sept 16 - Teaching Portfolio Analysis with the GE/McKinsey Matrix Using ME>XL
September 1, 2009
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Content:
" Webinar - Teaching Portfolio Analysis with the GE/McKinsey Matrix
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Marketing Engineering for Excel v1.5 NOW AVAILABLE
August 7, 2009
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Content:
"The academic version of Marketing Engineering for Excel v1.5 is now available in the downloads area. Improvements in version 1.5 include Latent Class Segmentation and the introduction of a new Bass Mo"
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Webinar - Aug 26 - Marketing Engineering for New Instructors
July 15, 2009
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Content:
" Join Professor Arnaud De Bruyn (Associate Professor, Essec Business School and co-author of Principles of Marketing Engineering) as he explores the Marketing Engineering Solution <"
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Webinar - July 15 - Advanced Tips for Positioning
June 19, 2009
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Content:
" Webinar - The Marketing Engineering Solution
Join us for the Marketing Engineering for Excel"
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Half Day Pre-Marketing Science Workshop: The Marketing Engineering Solution
April 30, 2009
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Content:
" Half Day Pre-Marketing Science Workshop: The Marketing Engineering Solution
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Half Day Pre-EMAC Workshop: The Marketing Engineering Solution
April 30, 2009
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Content:
" Half Day Pre-EMAC Workshop: The Marketing Engineering Solution
Professors "
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Webinar - April 22 - Teaching Conjoint Analysis with ME>XL
March 19, 2009
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Content:
" Webinar - Teaching New Product Design With Conjoint Analysis Model
Join us for the continuing"
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Webinar - April 8 - Marketing Engineering for New Instructors
March 19, 2009
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Content:
" Join Professor Arnaud De Bruyn (Associate Professor, Essec Business School and co-author of Principles of Marketing Engineering) as he explores the Marketing Engineering Solution <"
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Webinar - February 10 - Resource Allocation using ME>XL
February 2, 2009
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Content:
" Webinar - Teaching Resource Allocation using Marketing Engineering for Excel (ME>XL)
Join "
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Webinar - March 18 - New Product Forecasting with the Bass Model in ME>XL
February 2, 2009
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Content:
" Webinar - New Product Forecasting with the Webinar - Teaching New Product Forecasting With Bass Model
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Webinar - January 21 - Customer Choice Modeling using ME>XL
January 19, 2009
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Content:
" Webinar - Teaching Customer Choice Modeling using Marketing Engineering for Excel (ME>XL)
Joi"
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Now Available: Marketing Engineering Newsletter - Volume 1 Number 3
December 12, 2008
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Content:
" The third issue of Marketing Engineering Newsletter is now available.
This issue contains:
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Webinar - December 17 - Marketing Engineering for New Instructors
December 12, 2008
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Content:
" Join Professor Arnaud De Bruyn (Associate Professor, Essec Business School and co-author of Principles of Marketing Engineering) as he explores the Marketing Engineering Solution <"
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Webinar - Nov 19 - Teaching Positiong and Perceptual Mapping Using ME>XL
November 5, 2008
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Content:
" Webinar - Teaching Positioning and Perceptual Mapping using Marketing Engineering for Excel (ME>XL)
"
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Webinar - Oct 21 - Teaching Segmentation and Targeting Using ME>XL
October 13, 2008
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Content:
" Join us for the Marketing Engineering for Excel Instructors Webinar Series
Teaching Segmentation and Targeting Using ME>XL
"
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Webinar - Sept 23 - Teaching Portfolio Analysis with the GE/McKinsey Matrix Using ME>XL
September 4, 2008
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Content:
" Webinar - Teaching Portfolio Analysis with the GE/McKinsey Matrix
Join us for the continuing "
[More...]
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Webinar - August 13 - Marketing Engineering for New Instructors
July 28, 2008
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Content:
" Join Professor Arnaud De Bruyn (Associate Professor, Essec Business School and co-author of Principles of Marketing Engineering) as he explores the Marketing Engineering Solution <"
[More...]
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In Vancouver to Attend ISMS Conference?
May 27, 2008
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Content:
" If you are attending the annual ISMS Conference in Vancouver in June, consider joining us for:
Free Half Day Workshop: The Marketing Engineering Solution
Professors"
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Segmentation, Targeting, and Positioning for Greater Profit Seminar - April 16-17
March 12, 2008
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Content:
" Segmentation, Targeting and Positioning for Greater Profit with MEXL Seminar
Dr. Gary L. Lilien
Distinguished Research Professor of Management Sci"
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Co-founder Gary Lilien Awarded Highest Honor for a Marketing Educator
February 18, 2008
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Content:
" Lilien Awarded Highest Honor For A Marketing Educator
UNIVERSITY PARK, PA (January 24, 2008) The American Marketing Association (AMA) has named Gary Lilien, Distinguished Research Pro"
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Webinar - March 13 - Measuring Customer Lifetime Value
January 30, 2008
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Content:
" Webinar: Measuring Customer Lifetime Value with Marketing Engineering for Excel (MEXL)
Dr. Arnaud De Bruyn
Assistant Professor of Marketing, ESSEC Business"
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In Austin to Attend AMA Educators' Conference?
January 8, 2008
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Content:
" Half Day Workshop: The Marketing Engineering Solution
Professors Gary L. L"
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Webinar - Nov 14 - New Technology Forecasting with the Bass Model
October 22, 2007
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Content:
" Join Dr. Arvind Rangaswamy for the next segment of the ISBM Decision/Insight Series:
New Technology Forecasting With Bass Model using Marketing Engineering for Excel (ME>XL)
"
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Marketing Models Book Re-Published
October 22, 2007
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Content:
"Marketing Models by Gary L. Lilien, Philip Kotler, and K. Sridhar Moorthy has been re-published by DecisionPro, Inc.
Now back in print in response to popular demand, this classic 1992 book "
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Marketing Engineering for Excel Training Session
October 8, 2007
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Content:
" "
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Webinar - Sept 12 - Marketing Resource Allocation
August 28, 2007
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Content:
"Webinar: Marketing Resource Allocation with ReAllocator MEXL
NEW: THE ISBM DECISION/INSIGHT WEBINAR SERIES
Dr. Gary L. Lilien
Distinguished Research Professor of"
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Marketing Engineering for Excel software (Pro) Final Beta NOW AVAILABLE
August 8, 2007
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Content:
"DecisionPro is pleased to announce the release of the Marketing Engineering for Excel (Pro) Final Beta version. This version includes support for Windows Vista and Excel 2007 as well new models. Visit"
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Marketing Engineering for Excel software (Academic) NOW AVAILABLE
August 8, 2007
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Content:
"DecisionPro is pleased to announce the release of the Marketing Engineering for Excel Academic version. Instructors may download this version for evaluation from the More...]
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Webinar - July 18 - Product Design and Customer Segmentation with Conjoint Analysis
July 11, 2007
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Content:
"Join me for a free webinar on July 18 at 11:00 AM EDT to explore Product Design and Customer Segmentation with Conjoint Analysis using Marketing Engineering for Excel (ME>XL).
Dear Coll"
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Marketing Engineering v2.4 software and Vista OS Update
June 7, 2007
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Content:
" Marketing Engineering v2.4 will work under the Vista Operating System with Microsoft Excel 2003. It will not work with Microsoft Excel 2007. You will need to make some changes during the set"
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Webinar - May 15 - B-to-B Segmentation for Greater ROI with Cluster Analysis
April 30, 2007
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Content:
" NEW: THE ISBM DECISION/INSIGHT WEBINAR SERIES
Dr. Gary L. Lilien
Distinguished Research Professor of Management Science at Penn State
ISBM Co-Founder and Research Director
"
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Academic Webinar - April 18 - The Marketing Engineering Solution
April 11, 2007
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Content:
" Marketing students and the Marketing curriculum require a healthy balance between conceptual marketing and marketing analytics, a difficult balance to achieve.
Our Webinar on 18 April at 11a"
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Webinar - March 30 - New Marketing Engineering Offerings
March 28, 2007
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Content:
" Please join Professors Gary Lilien and Arvind Rangaswamy on March 30, 2007 at 11:30AM EDT for a webinar update on new Marketing Engineering offerings for 2007, as summarized below. This webinar is "
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Marketing Engineering Software and Microsoft Vista/Office 2007
March 14, 2007
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Content:
"The current version of Marketing Engineering software (Marketing Engineering Classic v2.4) is not compatible with Microsoft Excel 2007. We do not plan to make Marketing Engineering v2.4 available un"
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Webinar: Segment Targeting and Project Prioritization for Greater Profit
March 6, 2007
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Content:
" Webinar: Segment Targeting and Project Prioritization for Greater Profit
Presenter: Dr. Gary Lilien, Distinguished Research Professor of Management Science Penn State
Date: March 6, 2007<"
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New Book: Principles of Marketing Engineering
March 6, 2007
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Content:
"DecisionPro is pleased to announce that this Spring we are introducing a new textbook, Principles of Marketing Engineering (Lilien, Rangaswamy, De Bruyn). We have designed this book primarily f"
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Marketing Engineering for Excel Software in Beta
March 6, 2007
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Content:
"DecisionPro is pleased to announce the newest version of our popular Marketing Engineering software - Marketing Engineering for Excel. Re-designed as a Microsoft Excel Add-In, users can now readily su"
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Webinar (Nov. 2) - Fact Based Product Positioning with Perceptual Maps
October 30, 2006
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Content:
"In early 2007, DecisionPro will be releasing a new version of our successful Marketing Engineering software. Marketing Engineering for Excel offers a Microsoft Excel based interface and several enhanc"
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Reprint Permissions from Copyright.com
August 14, 2006
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Content:
"DecisionPro, Inc., the makers of Marketing Engineering, has entered into agreement with Copyright Clearance Center (copyright.com) to handle the copyright authorization for all Marketing Engineering r"
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In Chicago to Attend AMA Educators' Conference?
July 6, 2006
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Content:
"CONSIDER ATTENDING THE MARKETING ENGINEERING WORKSHOP FOR INSTRUCTORS.
If you want
to
See Marketing Engineering
in action from i"
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New case release:
January 18, 2006
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Content:
"Case Description: With Dürr,
students evaluate the potential of a new market
entry with one or more offerings. In g"
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Marketing Engineering, Unbundled
January 18, 2006
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Content:
"To provide more flexibility, DecisionPro announces The Module Series, Unbundled! Using our unbundled products, instructors can now better tailor their courses using any desired combination of b"
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Version 2.4 released
August 11, 2005
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Content:
"This release improves our capability in two critical functional
areas:
- Excel input and output and
- Software registration.
Additional changes include other an"
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Software version 2.3 released
August 6, 2004
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Content:
"The Module Series is the latest evolution of our educational
text, case, and software tools. In response to customer
requests, weve made each topic a stand alone resource
for your class. Finall"
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Revised 2nd Edition of Marketing Engineering Textbook Now Available
July 21, 2004
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Content:
"A new release of the full book, Marketing Engineering, is now available globally from a new publisher (Trafford Press) as well as direct from us. Visit the online store for purchase options. The new e"
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Introducing Marketing Engineering: The Module Series
June 21, 2004
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Content:
"Please visit the instructor's section for more information"
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Developer's Kit Initiative
June 2, 2004
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Content:
" Note that we actively seek new cases, data sets (and even
software!), in English or another language to include in
the series. If you have interest in including a case and
related data set in"
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Software Version 2.2 Released
June 1, 2004
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Content:
" We have resolved most of the issues users had with version
2.1 of the software. Enhancements include:
- Compatibility with Office 2003
- More robust registration procedureMore...]
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News Archives
Co-founder Gary Lilien Awarded Highest Honor for a Marketing Educator
February 18, 2008
Lilien Awarded Highest Honor For A Marketing Educator
UNIVERSITY PARK, PA (January 24, 2008) The American Marketing Association (AMA) has named Gary Lilien, Distinguished Research Professor of Management Science at Penn State's Smeal College of Business, as the 2008 recipient of the AMA Irwin/McGraw-Hill Distinguished Marketing Educator Award, the highest honor a marketing educator can receive.
This lifetime achievement honor is awarded annually to a marketing academic who is universally acknowledged as a longstanding leader in marketing education and who has made extensive contributions to marketing education and the marketing discipline in general. Honorees are individuals who have careers that reflect a balance of distinguished achievements across the criteria of creativity and innovation, teaching and mentoring, research, administration, public service, and service to the marketing profession.
Lilien will receive the award at the AMA's 2008 Winter Marketing Educators' Conference to be held February 15 to 18 in Austin, Texas.
"I am truly honored to be considered in the company of past winners of the Irwin/McGraw-Hill Award," Lilien said. "It's humbling to look at the list of previous winners and consider that my accomplishments in the field are being honored in the same way. And it means even more to me knowing that this award comes from my peers in marketing."
Lilien, who has been on the Smeal faculty since 1981, is co-founder and research director of the college's Institute for the Study of Business Markets, the world's preeminent academic-practitioner organization aimed at fostering education, interchange, and research in business-to-business markets.
Prior joining Smeal, Lilien taught at MIT's Sloan School of Management from 1973 to 1981.
He has a strong and programmatic research record that spans many areas of marketing and management science. His research interests center around business marketing, marketing engineering, market segmentation, new product modeling, marketing mix issues for business products, bargaining and negotiations in business markets, modeling the industrial buying process, and innovation diffusion modeling.
Much of the impact of his work has been in the areas of business marketing and new products. Social Sciences Citation Index lists 1,109 citations for his work, which has spanned more than three decades and includes contributions in operations research, management science, and marketing. Google Scholar lists more than 1,200 citations for his work, including more than 300 for his book, Marketing Models.
He is the author or co-author of 12 books and more than 90 professional articles. He was departmental editor for Marketing for Management Science; is on the editorial board of the International Journal for Research in Marketing; is the functional editor for marketing for Interfaces; and is an area editor at Marketing Science. He was also editor in chief of Interfaces for six years.
Lilien is the former president and vice president of publications for The Institute of Management Sciences. He is an Inaugural INFORMS (Institute for Operations Research and the Management Sciences) Fellow, was honored as Morse Lecturer for INFORMS, and also received the Kimball medal for distinguished contributions to the field of operations research. He is vice president for external relations for the INFORMS Society for Marketing Science and for the European Marketing Academy, also serving as an Inaugural Fellow of the latter.
Lilien holds B.S., M.S., and DES degrees from Columbia University and has received honorary doctorates from Aston University, the University of Ghent, and the University of Liege.
"Gary is an outstanding researcher and educator in the application of quantitative analysis to the field of marketing," said Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management. Kotler received the first Irwin/McGraw-Hill Award in 1985 and is widely considered the world's leading strategic marketer.
"Gary's scholarly contributions are widely recognized in the field and he deserves this high honor from the American Marketing Association," he said.
The selection committee for the Irwin/McGraw-Hill Award evaluated more than 20 nomination packets describing an outstanding set of candidates.
Chaired by Ruth N. Bolton, W. P. Carey Chair in Marketing at Arizona State University's W. P. Carey School of Business, the committee consisted of Pam Ellen, associate professor of marketing at Georgia State University, Dominique Hanssens, Bud Knapp Professor of Marketing at the UCLA Anderson Graduate School of Management, Kent Monroe, John M. Jones Professor in Marketing at the University of Illinois College of Business, and Bart Weitz, JCPenney Eminent Scholar at the University of Florida's Warrington College of Business Administration.
A complete list of past winners of the Irwin/McGraw-Hill Award can be found at www.marketingpower.com/content1203384.php.
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