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Welcome to Marketing Engineering, computer
assisted marketing analysis and planning. Our concepts and
tools will help you to understand and act on marketing data and information to improve the efficiency and effectiveness of your marketing decisions, and increase the ROI of your marketing investments.
"…marketing can now exhibit its
scientific muscle and move from opinions-based
decision-making to data based decision making.
Marketing Engineering will spawn a new discipline
within marketing."
Prof. Philip Kotler, Northwestern
University
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